When creating #RadLivin, we wanted to partner with brands who could add as much value to the attendees as possible. In 2016 we came across ING Dreamstarter and it felt like the most aligned brand out there for us.
ING Dreamstarter is a crowdfunding platform that helps social good businesses get off the ground.Lauren Williams, the founder of Will & Bear, attended #RadLivin back in 2017 to connect with the community and re-ignite inspiration for her social good business that she runs with her partner Alex – Will & Bear. Will & Bear is a hat brand where for every hat sold,10 trees are planted.
Alex & Loz wanted to launch a sustainable product range and after Loz found out about ING Dreamstarter at #RadLivin, they knew this could be the way for them to fund it. They applied for Dreamstarter, launched their campaign despite feeling a bit of fear, and were rewarded with genuine support from their community around the world.
From coming up with the idea of Will & Bear, to where they’re headed now, this is their journey.
Applications for ING Dreamstarter are now open until April 3rd. Click here to learn more.
“If all the little business start giving back now, then by the time we’re all the big businesses we might be the big guys that can really make a massive difference.” – Lauren Williams, Co-Founder of Will & Bear
Special thanks @jaxonfoale
